Lumina

Year

2024

Client

Lumina

Service

Visual Identity & Website

Lumina is skincare, simplified. An elevated brand that pairs clarity with quiet luxury, proving that true refinement lies in simplicity.

Challenge

The skincare industry has become overcrowded with complex routines, confusing claims, and endless product choices. Consumers are left uncertain about what their skin actually needs and unsure of which brands to trust. The result is frustration, fatigue, and a loss of connection to genuine care.

Solution

Lumina brings calm back to skincare. Through transparency, quality ingredients, and a minimalist approach, the brand empowers consumers to make confident, informed choices. Every detail, from packaging to storytelling, is designed to inspire clarity, confidence, and balance in daily rituals.

Next project

Barrett & Co

Lumina

Lumina is skincare, simplified. An elevated brand that pairs clarity with quiet luxury, proving that true refinement lies in simplicity.

Year

2024

Client

Lumina

Service

Visual Identity & Website

Live project

Completed at New Genre

Challenge

The skincare industry has become overcrowded with complex routines, confusing claims, and endless product choices. Consumers are left uncertain about what their skin actually needs and unsure of which brands to trust. The result is frustration, fatigue, and a loss of connection to genuine care.

Solution

Lumina brings calm back to skincare. Through transparency, quality ingredients, and a minimalist approach, the brand empowers consumers to make confident, informed choices. Every detail, from packaging to storytelling, is designed to inspire clarity, confidence, and balance in daily rituals.

Next project

Next project

Barrett & Co

Lumina

Lumina is skincare, simplified. An elevated brand that pairs clarity with quiet luxury, proving that true refinement lies in simplicity.

Live project

Completed at New Genre

Year

2024

Client

Lumina

Service

Visual Identity & Website

Challenge

The skincare industry has become overcrowded with complex routines, confusing claims, and endless product choices. Consumers are left uncertain about what their skin actually needs and unsure of which brands to trust. The result is frustration, fatigue, and a loss of connection to genuine care.

Solution

Lumina brings calm back to skincare. Through transparency, quality ingredients, and a minimalist approach, the brand empowers consumers to make confident, informed choices. Every detail, from packaging to storytelling, is designed to inspire clarity, confidence, and balance in daily rituals.

Next project

Next project

Barrett & Co