Gather

Year

2025

Client

Gather Training

Service

Visual Identity

Gather is a Greenwich health and wellness centre making physical and social wellbeing more accessible. Their mantra, "the gym for people who don't like gyms," reflects that inclusive approach. Expansion meant evolving the identity to match.

Completed at New Genre

Challenge

North Greenwich Training had built an inclusive community for people who valued their health without making the gym their whole identity. As they expanded into a new space, they needed a brand that reflected that same welcoming spirit.

Solution

We renamed the gym to Gather and built a bold, expressive identity with copy as approachable as its community. We also worked closely on interior decisions for the new space, ensuring the essence of the brand carried across every touchpoint of the gym experience.

Next project

Sylvera

Gather

Gather is a Greenwich health and wellness centre making physical and social wellbeing more accessible. Their mantra, "the gym for people who don't like gyms," reflects that inclusive approach. Expansion meant evolving the identity to match.

Year

2025

Client

Gather Training

Service

Visual Identity

Completed at New Genre

Challenge

North Greenwich Training had built an inclusive community for people who valued their health without making the gym their whole identity. As they expanded into a new space, they needed a brand that reflected that same welcoming spirit.

Solution

We renamed the gym to Gather and built a bold, expressive identity with copy as approachable as its community. We also worked closely on interior decisions for the new space, ensuring the essence of the brand carried across every touchpoint of the gym experience.

Next project

Printosis

Gather

Gather is a Greenwich health and wellness centre making physical and social wellbeing more accessible. Their mantra, "the gym for people who don't like gyms," reflects that inclusive approach. Expansion meant evolving the identity to match.

Completed at New Genre

Year

2025

Client

Gather Training

Service

Visual Identity

Challenge

North Greenwich Training had built an inclusive community for people who valued their health without making the gym their whole identity. As they expanded into a new space, they needed a brand that reflected that same welcoming spirit.

Solution

We renamed the gym to Gather and built a bold, expressive identity with copy as approachable as its community. We also worked closely on interior decisions for the new space, ensuring the essence of the brand carried across every touchpoint of the gym experience.

Next project

Printosis