Fresh Fodder

Year

2026

Client

Fresh Fodder

Service

Website Design

Fresh Fodder isn’t your typical dip brand. Built on quality ingredients and a larger-than-life personality, this beloved product needed the visual to match it.

Live project

Completed at Mind Control

Challenge

Fresh Fodder had the hard part sorted: a quality product, loyal fans and a personality as big as its flavours. What it needed was a brand system that was as consistent and confident as the business itself.

Mind Control led the refreshed identity and packaging, which meant the digital space had to catch up. The challenge was to create a new website that carried the humour and heritage that made Fresh Fodder a household name.

Solution

I built a new website that is just as resourceful, fun and vibrant as the flavours themselves. I also helped art direct the imagery, so the photography also carried the same playful energy as the pack.

From the flow of the website to the small cursor interactions, I wanted to ensure a streamlined digital experience that reflected the playful energy of the refresh.

Next project

J.A Zatland

Fresh Fodder

Fresh Fodder isn’t your typical dip brand. Built on quality ingredients and a larger-than-life personality, this beloved product needed the visual to match it.

Year

2026

Client

Fresh Fodder

Service

Website Design

Live project

Completed at Mind Control

Challenge

Fresh Fodder had the hard part sorted: a quality product, loyal fans and a personality as big as its flavours. What it needed was a brand system that was as consistent and confident as the business itself.

Mind Control led the refreshed identity and packaging, which meant the digital space had to catch up. The challenge was to create a new website that carried the humour and heritage that made Fresh Fodder a household name.

Solution

I built a new website that is just as resourceful, fun and vibrant as the flavours themselves. I also helped art direct the imagery, so the photography also carried the same playful energy as the pack.

From the flow of the website to the small cursor interactions, I wanted to ensure a streamlined digital experience that reflected the playful energy of the refresh.

Next project

J.A Zatland

Fresh Fodder

Fresh Fodder isn’t your typical dip brand. Built on quality ingredients and a larger-than-life personality, this beloved product needed the visual to match it.

Live project

Completed at Mind Control

Year

2026

Client

Fresh Fodder

Service

Website Design

Challenge

Fresh Fodder had the hard part sorted: a quality product, loyal fans and a personality as big as its flavours. What it needed was a brand system that was as consistent and confident as the business itself.

Mind Control led the refreshed identity and packaging, which meant the digital space had to catch up. The challenge was to create a new website that carried the humour and heritage that made Fresh Fodder a household name.

Solution

I built a new website that is just as resourceful, fun and vibrant as the flavours themselves. I also helped art direct the imagery, so the photography also carried the same playful energy as the pack.

From the flow of the website to the small cursor interactions, I wanted to ensure a streamlined digital experience that reflected the playful energy of the refresh.

Next project

J.A Zatland